{"id":1704,"date":"2025-05-09T00:00:00","date_gmt":"2025-05-08T22:00:00","guid":{"rendered":"https:\/\/www.smvconseil.fr\/index.php\/2025\/05\/09\/medicaments-sur-prescription-publicite-possible\/"},"modified":"2025-05-09T00:00:00","modified_gmt":"2025-05-08T22:00:00","slug":"medicaments-sur-prescription-publicite-possible","status":"publish","type":"post","link":"https:\/\/www.smvconseil.fr\/index.php\/2025\/05\/09\/medicaments-sur-prescription-publicite-possible\/","title":{"rendered":"M\u00e9dicaments sur prescription : publicit\u00e9 possible ?"},"content":{"rendered":"<p>Les produits de sant\u00e9 uniquement dispensables sur prescription font l\u2019objet d\u2019une interdiction emp\u00eachant d\u2019en faire la publicit\u00e9. Certaines exceptions pr\u00e9cises existent n\u00e9anmoins\u2026<\/p>\n<h2>Zona : am\u00e9liorer la couverture vaccinale par la publicit\u00e9<\/h2>\n<p>Par principe, les m\u00e9dicaments qui ne sont dispensables que sur prescription ne peuvent pas faire l\u2019objet de campagnes publicitaires.<\/p>\n<p>Cependant, certains vaccins, recens\u00e9s sur <a href=\"https:\/\/www.legifrance.gouv.fr\/loda\/id\/JORFTEXT000026473702\/2025-05-07\/\" rel=\"noopener\" target=\"_blank\">une liste<\/a>, peuvent faire l\u2019objet de publicit\u00e9, l\u2019objectif \u00e9tant d\u2019assurer une bonne couverture vaccinale de la population.<\/p>\n<p>Apr\u00e8s un avis de la Haute autorit\u00e9 de sant\u00e9 (HAS) rendu le 27 f\u00e9vrier 2025, le Gouvernement a d\u00e9cid\u00e9 d\u2019autoriser les campagnes publicitaires pour les vaccins contre le zona.<\/p>\n<p>Cela vise \u00e0 am\u00e9liorer la couverture vaccinale pour les personnes cibl\u00e9es, c\u2019est-\u00e0-dire les patients de :<\/p>\n<ul>\n<li>18 ans et plus immunod\u00e9prim\u00e9s ;<\/li>\n<li>65 ans et plus.<\/li>\n<\/ul>\n<p>Cette nouvelle possibilit\u00e9 est ouverte depuis le 3 mai 2025.<\/p>\n<div>Sources :  <\/p>\n<ul>\n<li><a href=\"https:\/\/www.legifrance.gouv.fr\/jorf\/id\/JORFTEXT000051539871\" rel=\"noopener\" target=\"_blank\">Arr\u00eat\u00e9 du 15 avril 2025 modifiant l&rsquo;arr\u00eat\u00e9 du 28 septembre 2012 fixant la liste des vaccins mentionn\u00e9e \u00e0 l&rsquo;article L. 5122-6 du code de la sant\u00e9 publique<\/a><\/li>\n<\/ul>\n<\/div>\n<p><a href=\"https:\/\/www.weblex.fr\/weblex-actualite\/medicaments-sur-prescription-publicite-possible\" target=\"_blank\" rel=\"noopener\">M\u00e9dicaments sur prescription : publicit\u00e9 possible ?<\/a> &#8211; \u00a9 Copyright WebLex<\/p>\n<p><img  title=\"\"  alt=\"Shutterstock_couverturevaccinale_0 M\u00e9dicaments sur prescription : publicit\u00e9 possible ?\" decoding=\"async\" src=\"https:\/\/www.weblex.fr\/sites\/default\/files\/actualites\/images\/Shutterstock_couverturevaccinale_0.jpg\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les produits de sant\u00e9 uniquement dispensables sur prescription font l\u2019objet d\u2019une interdiction emp\u00eachant d\u2019en faire la publicit\u00e9. Certaines exceptions pr\u00e9cises existent n\u00e9anmoins\u2026<\/p>\n","protected":false},"author":0,"featured_media":1705,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,8],"tags":[2],"class_list":["post-1704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-infos-juridiques","tag-les-actualites"],"_links":{"self":[{"href":"https:\/\/www.smvconseil.fr\/index.php\/wp-json\/wp\/v2\/posts\/1704"}],"collection":[{"href":"https:\/\/www.smvconseil.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smvconseil.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smvconseil.fr\/index.php\/wp-json\/wp\/v2\/comments?post=1704"}],"version-history":[{"count":0,"href":"https:\/\/www.smvconseil.fr\/index.php\/wp-json\/wp\/v2\/posts\/1704\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smvconseil.fr\/index.php\/wp-json\/wp\/v2\/media\/1705"}],"wp:attachment":[{"href":"https:\/\/www.smvconseil.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smvconseil.fr\/index.php\/wp-json\/wp\/v2\/categories?post=1704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smvconseil.fr\/index.php\/wp-json\/wp\/v2\/tags?post=1704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}